SEO AND CONTENT MARKETING

We Turn Websites Into Valuable Assets Using Search Engine Optimization.

SEO

Are you looking for local search engine optimization services consultancy agency to get your business website ranked on the first page of Google, Yahoo and Bing? then you Woksen SEO outsourcing experts can help you surely to achieve your goals. We have years of experience in SEO consultancy and knows how to get any local business website on the top spots on the search engine that gets you the profitable clicks. Whether you are small business or large corporation that run multiple eCommerce businesses we can help you with our SEO outsourcing services.

Here at Woksen we specialise in helping small, medium and large businesses leverage the power of digital marketing. Most of the companies that we work with had successfully launched their business using traditional marketing methods like print, radio or TV. They hadn’t figured out how to take the next steps with digital tools like search engine optimisation, social media, video and mobile. We work with the best-in-class partners,
like Google, and offer many unique services including robust in-house developed reporting and real time campaign optimisation. If you have a website then you have to take SEO seriously. Search Engine Optimisation is required for your website to achieve rankings in search engines such as Google and the return on investment is far beyond that of pay per click advertising. SEO techniques can vary and some methods will work better than others for a short time and then cause problems further down the line. Woksen have tried and tested methods that offer guaranteed success in search engines and we provide a transparent service explaining and educating clients along the way.

A lot of the businesses have now included this online marketing strategy with the purpose of becoming well established in their market and more in demand among their target customers. SEO is the process where the generated traffic to a business website is enhanced by increasing their visibility in the Google search engine results. Going through the process, an SEO service includes fixing and optmising your website (onpage) and bringing in high-quality back links from trusted and authoritive related websites (offpage).

OUR FEATURES

Design isn’t an overlay: it’s the underpinning.

Keyword Research

The foundation of any good SEO campaign is choosing the right keywords. We help you find the terms your potential customers are using, and make sure they have the right balance of potential traffic and competition..

On-Page Optimization

The right On-page Optimisation is crucial if you want good rankings. We can make sure your pages tell the search engines what they’re about, in a way that that makes them as relevant as possible, without overdoing it.

Linkbuilding

Gaining links from websites with trust and authority can push your pages to the top of the search results. Our approach to link building ensures your website develops a high quality, natural-looking link profile, for long-term rankings.

Google Optimization

If you want to rank for searches in your local area, a properly optimised Google business listing is essential. We can ensure your listing is set up properly, verified and optimised, and show you how to make the most of this social platform.

Google Webmaster Tools

Google’s Webmaster Tools provides a wealth of useful information about your website’s presence on the Internet. As well as making sure its setup properly, we can help you make the most of the information it delivers.

Social Media Marketing

Social signals are becoming an increasingly important of SEO. We can help set up your profiles on the main platforms, and show you how to make the most of social media marketing, to improve your rankings and your customer relations.

Content Creation

Creating good quality, relevant content for your site is important for your customers and the search engines. We can help you create content that is relevant for your key search terms, and converts the visitors to your site.

Google Analytics

Google Analytics is an invaluable source of information about the traffic your website receives. We can make sure it’s properly set up and providing you with useful information you can use to make better informed decisions.

Local Search Optimization

Optimising web pages to rank well for local searches is about more than just building links. Our Local SEO experience means we know what resources to use to make sure the customers on your doorstep are seeing your website.

We provide bespoke SEO campaigns with everything needed for your business to succeed, with a proven track record of success using our in-hous techniques.

In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. Our SEO division comprises of specialist teams all working together in an agile manner to best serve the nuances of each individual client need. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Our highly successful client-centered immersion sessions assist in raising awareness of SEO’s importance within your business, and outline what each team can do to make a difference.When you put in place a campaign based on search

engine optimisation, the first benefit that you can get, is the fact that your site will then have a higher position in the search engine results and more traffic from targeted visitors. When customers search for your products or service online, there is a greater chance that they will find you right away. Online customers tend to assure that the sites found at the top of search results are the sites that offer the best services and products. Being featured in these places will be much easier for you to capture the interest and attention of these customers. After the improvement of your rankings and awareness there is

an increase in traffic, followed by the rise in sales. Increases in revenue will all come naturally, thanks to the heightened exposure that your site receives 24 hours a day, seven days a week, and 365 days a year. As leading SEO consulting experts we put to use different tried and tested strategies and methods to increase your site’s ranking, you can be assured that your sales will also increase over time. The team at Woksen SEO services will work hand in hand with you in developing the best strategies and methods that will suit your needs, requirements and budget.

WHY CHOOSE US

  • We provide better SEO Services (local or international).
  • We will increase the ranking of your website with cutting edge Search Engine Optimisation techniques.
  • Our SEO experts have experience to know what will best market demand. They also provide an analysis report, along with advanced compatible sites and advertisement campaigns.
  • Mobile commerce included
  • We offer affordable SEO and price packages for any type of businesses.
  • We offer assured services on the grounds that clients will be delighted with site rankings.
  • We convert the weakest feature of sites into strengths to ensure visibility on the web.
  • We scan and analyse your website using our in-house tools to determine the current state of your website.
  • We research and find the best keywords for you to rank for.
  • Analysis of your competition will reveal their gameplan and allow us to improve on it and come out on top.
  • Relevant, keyword rich Meta Details will build your ranking foundation.
  • We will adjust your page content for maximum SEO value.
  • This is the structure of your site, we will make sure everything is streamlined and efficient for your user.
  • We create only most high quality, relevant links to your website – ensuring your backlink profile is clean and natural.
  • We often need to carryout a backlink detox to fix the problems that other SEO companies have created.
  • We never create mass quantities of low quality links. We will treat your website as if it were our own.
  • We value our clients, and ensure our SEO campaigns are geared towards long term growth and avoidance of Google penalties.
  • A fast website is essential for user experience and is a factor considered in rankings. We will make sure everything is optimal for site speed
  • If your website is not mobile friendly we can help.
  • Broken links, broken images? We’ll fix it!
  • If you have major issues and need to change your domain or hosting? We’ve got you covered.
  • We monitor how many visitors you are getting and what people are doing on the site to give us information on your progress.
  • We pride ourselves on our customer service. Any problems or questions then please don’t hesitate to get in touch.
  • You get access to daily ranking reports detailing your keyword positions when you need to check.

GET A QUOTE FOR YOUR PROBLEM TO SOLVE WITH US

We have helped many Business start-ups to achieve growth and success and been involved in large online marketing projects for many well known companies in world wide. Woksen is your Local SEO Company that achieves long term results for clients from hard work…

CONTENT MARKETING

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of content marketing. In this post, I’ll explain what content marketing is, why content marketing is important for SEO and how you should set up a content marketing strategy.

Content marketing is an excellent way to build a relationship with customers. A well-implemented content strategy establishes trust and authority in the market. It positions your company in the middle of the research and buying cycle, so that you can take control of what they see, read, think and do. Being found on organic search results and attracting traffic to your site makes it possible to engage people and convert them into fans and customers. And all those clicks and traffic from Google results are free. The crucial concept behind effective content marketing, then, is to tell stories that people find interesting.

Content marketing is the use of that content—any of it—to help meet a marketing goal for your organization. That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or really anything else. We'll go into many of the most popular and effective ways of doing all of these things throughout the rest of this guide.

Your content should not be perceived as “marketing” or “selling.” You’ll sell more by NOT selling! While your content is designed to eventually develop awareness, close sales and create advocacy for your brand, it should stay focused on helping, creating value for customers, and meeting their needs. This way more people will find your content, giving you wider reach and impact. Your content marketing strategy helps differentiate you from the crowd.

Businesses should think about content marketing as inbound marketing, rather than push marketing. You must get involved, stay focused, and be consistent over time. Content marketing is a marathon, not a sprint.

Too many organizations jump directly to production and churn out content without researching and planning it. As a result, they skip over the most important part: what the market and their prospective buyers actually want and need. Doing this is naive and ignorant. Google has vast treasure troves of data about search volumes, trends, seasonal changes and popular search terms. Tapping this data to tailor and structure your content marketing is smart and helps you serve clients well.
Content marketing is not about what you want people to know– it’s about the needs and interests of the customer. Your content marketing clock should tick on your customers’ schedule, not your own. Content marketing is about building and strengthening a relationship with your customers. So, it shouldn’t be mistaken for advertising.

Writing content is a key aspect of Search Engine Optimization. Google reads your text, indexes the text and ranks it. If you do your content marketing correctly, you will write a lot of copy related to the terms your audience is searching for. Your website will pop up more and more often, as you write more blog posts. Overall, your rankings will go up, when you start doing content marketing. And, all of these new visitors are potential buyers. So, in addition to increasing the traffic, content marketing could increase your sales as well.

Content marketing is the art of attracting and engaging customers through producing storytelling material which will be of interest and use to them. This form of marketing attracts customers in a natural way, rather than trying to distract their attention like traditional advertising does.

Under the belief that every business has a great story to tell, we create content which brings brands and their core values to the attention of their customers with beautifully produced, useful and engaging content. Our content services start with auditing and competitor research, then move on to content production; from writing in various formats, to illustrations, videos and interactive experiences.
We offer both of the above services individually, but optimum results will be yielded when both techniques are used simultaneously. See the bottom of this page to find out how we can help you

 

Our Content Marketing Services Include:

Whether you’re looking to increase sales, boost your brand awareness, retain existing business, or engage new customers, content marketing is a proven strategy to fulfill any of those goals. Content marketing development takes discipline and commitment, and we help you every step of the way. First, we’ll partner with you to understand what makes your company unique. Then we take your passionate expertise and share that online with our holistic approach that works for companies across the size and industry spectrum.

Content Marketing Strategy

Before we create content, we need to answer key questions together: How will we create content? When and where will we publish it? What topics will we cover? Who is our audience?

Editorial Content

Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts, landing pages, and guides that earn SEO value and drive traffic to your site.

Creative Content

Publishing in a variety of content formats attracts new audiences and drives sharing on social media. We create videos, infographics, data visualizations, quizzes, and more.

Ideation

We have an established keyword research and mind-mapping process that leads to dozens of creative ideas. This can fuel your online content calendar for months, making consistency a key component of your strategy.

Promotion & Distribution

"If you build it, they will come" is not a mantra that applies to content. We help you properly distribute your content beyond your website — through social media, pay per click advertising, and many other channels.

Measurement

You’ll want to prove ROI from your content marketing investment. We will define KPIs with you, actively monitor the performance of your content, and use our findings to improve results

How We Combine Content Marketing and SEO

Our first step is always research.

We identify what keywords actually matter to your business. People may not talk about your business the same way you do—are you missing any opportunities?

We compare your current position with the competition’s organic search results. What are they doing right? What are they doing wrong? Where do your opportunities lie? How can we get the upper hand?

We analyze your site’s load time, source code, meta titles and descriptions as well as other technical elements and develop a plan to optimize them for relevance and better visibility in search results.

We set up analytics and create goals that can actually be tracked for ROI. You want to know how effectively you’re using your marketing budget, right? Well, SEO gives you better insight than any other traditional marketing strategy.

Then we create, track, analyze, optimize and repeat!

WANT TO SEE YOUR BUSINESS GROW ONLINE?

Whether it's SEO or content marketing, we offer services which drive results. Start your project today by completing our client enquiry form.