Content marketing consists of all marketing activities that focus on creating and sharing information. It
should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is
that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is
one of the most well-known ways of content marketing. In this post, I’ll explain what content marketing
is, why content marketing is important for SEO and how you should set up a content marketing strategy.
Content marketing is an excellent way to build a relationship with customers. A well-implemented
content strategy establishes trust and authority in the market. It positions your company in the middle
of the research and buying cycle, so that you can take control of what they see, read, think and do.
Being found on organic search results and attracting traffic to your site makes it possible to engage
people and convert them into fans and customers. And all those clicks and traffic from Google results
are free. The crucial concept behind effective content marketing, then, is to tell stories that people find
Content marketing is the use of that content—any of it—to help meet a marketing goal for your
organization. That could be acquisition of potential customers, retention of existing ones, making more
people aware of your brand or your products, or really anything else. We'll go into many of the most
popular and effective ways of doing all of these things throughout the rest of this guide.
Your content should not be perceived as “marketing” or “selling.” You’ll sell more by NOT selling! While
your content is designed to eventually develop awareness, close sales and create advocacy for your
brand, it should stay focused on helping, creating value for customers, and meeting their needs. This
way more people will find your content, giving you wider reach and impact. Your content marketing
strategy helps differentiate you from the crowd.
Businesses should think about content marketing as inbound marketing, rather
than push marketing. You must get involved, stay focused, and be consistent
over time. Content marketing is a marathon, not a sprint.
Too many organizations jump directly to production and churn out content without researching and
planning it. As a result, they skip over the most important part: what the market and their prospective
buyers actually want and need. Doing this is naive and ignorant. Google has vast treasure troves of data
about search volumes, trends, seasonal changes and popular search terms. Tapping this data to tailor
and structure your content marketing is smart and helps you serve clients well.
Content marketing is not about what you want people to know– it’s about the needs and interests of
the customer. Your content marketing clock should tick on your customers’ schedule, not your own.
Content marketing is about building and strengthening a relationship with your customers. So, it
shouldn’t be mistaken for advertising.
Writing content is a key aspect of Search Engine Optimization. Google reads your text, indexes the text
and ranks it. If you do your content marketing correctly, you will write a lot of copy related to the terms
your audience is searching for. Your website will pop up more and more often, as you write more blog
posts. Overall, your rankings will go up, when you start doing content marketing. And, all of these new
visitors are potential buyers. So, in addition to increasing the traffic, content marketing could increase
your sales as well.
Content marketing is the art of attracting and engaging customers through
producing storytelling material which will be of interest and use to them. This
form of marketing attracts customers in a natural way, rather than trying to
distract their attention like traditional advertising does.
Under the belief that every business has a great story to tell, we create content which brings brands and
their core values to the attention of their customers with beautifully produced, useful and engaging
content. Our content services start with auditing and competitor research, then move on to content
production; from writing in various formats, to illustrations, videos and interactive experiences.
We offer both of the above services individually, but optimum results will be yielded when both
techniques are used simultaneously. See the bottom of this page to find out how we can help you
Our Content Marketing Services Include:
Whether you’re looking to increase sales, boost your brand awareness, retain existing business, or
engage new customers, content marketing is a proven strategy to fulfill any of those goals. Content
marketing development takes discipline and commitment, and we help you every step of the way. First,
we’ll partner with you to understand what makes your company unique. Then we take your passionate
expertise and share that online with our holistic approach that works for companies across the size and
Content Marketing Strategy
Before we create content, we need to answer key questions together: How will we create content?
When and where will we publish it? What topics will we cover? Who is our audience?
Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts,
landing pages, and guides that earn SEO value and drive traffic to your site.
Publishing in a variety of content formats attracts new audiences and drives sharing on social media. We
create videos, infographics, data visualizations, quizzes, and more.
We have an established keyword research and mind-mapping process that leads to dozens of creative
ideas. This can fuel your online content calendar for months, making consistency a key component of
Promotion & Distribution
"If you build it, they will come" is not a mantra that applies to content. We help you properly distribute
your content beyond your website — through social media, pay per click advertising, and many other
You’ll want to prove ROI from your content marketing investment. We will define KPIs with you, actively
monitor the performance of your content, and use our findings to improve results