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WE HELP BRANDS
TELL THEIR STORY

INTRODUCTION

Know the Score

Every company has an identity, an intangible quality that makes them who they are. In a industry, branding can be more elusive, established yet nuanced, but no less important to a company’s image. Often, we assume we understand how the world perceives us because we believe in the image we set forth. But make no mistake, the world has more followers than leaders. Within this dichotomy is where you can control how your customers view your brand.

Meet Your Brand Ambassadors

Woksen has been helping others better market themselves for last four years. Our experts staff employs a comprehensive approach to understanding your brand and how you want to be viewed by your customers.
Where you might see a positive, we might see a problem. Where you might ignore a solution, we might see a path toward success. The following branding proposal will highlight our strategy and the value of trusting your image in the hands of Woksen.

Obstacles

The secret to a successful business is no secret at all: It’s about connections.
To this end, the client realizes its competitors are viewed by potential customers as leaders of the industry because they understand their desires and deliver satisfaction. The client has documented a loss of revenue and dwindling customer base due to an identity crisis, and it would greatly benefit from a fresh approach to its brand identity.

Remedy

Woksen has identified the customer base of the client and discovered that, while they recognize the company and services it offers, they do not feel a connection to the brand. We believe a certain amount of transparency will go a long way to creating a lasting bond and lifetime customers. Woksen will need one week to consult with the client to understand the company culture and values. It’s important for us to understand the inner workings of your company to not only attract more customers, but also to retain them. We need to know if customers will be drawn to you based on age or spending habits, or whether you align with ther social, religious, or economicdeals. Your new brand identity could open new doors for clientele, or boost your image among your competitors. This research will be used to craft messages tailored to these core principles in the areas of PR, marketing, direct customer interaction, industry positioning, and in-house materials such as letterhead, logos, and slogans/taglines.

WHY WOKSEN!

The value of successful branding might seem elusive. It’s not as cult and dry as the cost of manufacturing versus the return on sales.Our team of brand strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, startups or stalwarts. We don't just come up with what’s cool;we craft the message
your customers want to hear and one that you can deliver on. We’ve seen firsthand how the power of brand can elevate a company from a commodity to a valued partner; how it can rescue a business from the trenches of an impossible-to-win price war, and how it can motivate employees and customers alike to become full-fledged fans. We develop the tools and show you how to use them. The rest is up to you.

OVERVIEW AND GOALS

Dear Customer,

The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, then we could buy the entire internet. It might be easier to start with what a brand ISN’T.

A brand is not:
  • Your logo
  • Your tagline
  • Your product
  • Your service

All of these things can be expressions of your brand but they are not your brand.
Here’s the simplest way we here at Woksen define brand. Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create the just the right reaction.

Sincerely,

Business Development Manager

Woksen Ventures

SCOPE OF SERVICES

Now that you know the value of branding, here’s a breakdown of how the process will unfold:

Brand Discovery
Research and Planning
Brand Strategy
Design
Identity Package
Creation and Execution
Testing
Support and Monitoring

IDENTITY PACKAGE DETAILS

NO. SERVICE DESIGNS PRICE
1 Logo 3 ₹ 7000
2 Business Card 3 ₹ 900
3 Letter head 2 ₹ 400
4 Complement Card 2 ₹ 200
5 Envelope 1 ₹ 200
6 Folder 1 ₹ 200
7 Invoice 2 ₹ 200
8 CD Sleeve & Sticker 2 ₹ 600
9 ID Card 2 ₹ 400
10 Flyers 2 ₹ 400
11 Brochure 1 ₹ 1200
12 Signage: Billboard & Stand board Banner 1 ₹ 1000
13 Shopping Bag 1 ₹ 500
14 Proposal 1 ₹ 700
15 Fax Paper 2 ₹ 100
16 T-Shirt 1 ₹ 500
17 Cap 2 ₹ 400
18 Clock 2 ₹ 300
19 Mug 2 ₹ 300
20 Pendrive 2 ₹ 300
21 Pen 1 ₹ 300
22 Car 1 ₹ 1000
23 Wallpaper 1 ₹ 600
24 Facebook Timeline Cover 1 ₹ 500
25 PowerPoint Presentation 1 ₹ 800
26 Branding Bundle Mockup 1 ₹ 1000
27 Creative Marketing wordings 6 ₹ 2000
28 Your Business related Blogs & Articles 4 ₹ 3000
TOTAL ₹ 25,000

NEXT STEPS

  1. Please read the contract on the previous page to make sure you understand all the details involved with us working together. It’s really important to us that everything is transparent and understood from the beginning so that we lay a solid foundation for a great working relationship.

  2. If you have any questions at all, please let us know. We’re happy to clarify any points and there may be some items that we can sort out together. We’re committed to finding the best way to work together.

  3. Once you feel confident about everything and are ready to move forward, please sign on this proposal to make the acceptance official.

  4. Once we receive notification of your acceptance, we’ll contact you shortly to sort out next steps and get the project rolling.

  5. We’ll email you a separate copy of the signed contract for your records.

  6. If you’d like to speak to us by phone, don’t hesitate to call

STATEMENT OF WORK & CONTRACT

Between “us”, Woksen, and “you”, The client

Services Rendered
Mutual Cooperation
Charges for Services Performed
Terms of Payment
Cancellation of Plans
Responsibilities of Woksen and The client
Confidentiality
Term and Termination
General Provisions